Ole Henriksen Debuts in London

The Spa at Bluebird offers Londoners a tranquil haven to relax and be pampered.

Ole Henriksen's first European spa, the Ole Henriksen Face/Body–The Spa at Bluebird, has opened in the center of London at The Shop at Bluebird. Like its Los Angeles counterpart, the new relaxation haven features a complete menu with customized face and body treatments, three treatment rooms, two shower rooms, and an organic juice bar. The Spa at Bluebird will also offer Henriksen's original product line, the favorite of several Hollywood celebrities, including Renée Zellweger and Mark Wahlberg.

BIOTONE HOSTS ANNUAL SPA OPEN HOUSE SERIES

Biotone has announced the dates of its third annual Spa Open House Series in 2008. The free sessions give day spa owners, therapists, and estheticians the opportunity to preview new Biotone treatments and products. The half-day events will be held at the company's headquarters in San Diego on May 12, Aug. 4, and Nov. 3. During the events, spa professionals are also encouraged to interact and discuss new ingredients for products, marketing ideas, and treatment protocols. Says marketing manager Laura Hardy, "Participants tell us this exchange of information is valuable to gaining ideas for new service offerings and to meet clients' increasing requirements for personalized treatments."

Pevonia Goes Green

Pevonia Botanica has united with the Organic Trade Association (OTA) to better serve the spa industry and the demand for eco-friendly practices. The skincare line will use holistic botanical and marine elements to create greener products. Pevonia will also package its skincare products using completely biodegradable materials, refrain from all animal testing, and participate in the Pledge for Safe Cosmetics, a movement dedicated to creating eco-conscious organizations. With its new partnership, Pevonia aims to bring OTA's mission of protecting the environment one step closer to affecting everyday life.

ISPA REVEALS 2008 SPA TRENDS

The International Spa Association (ISPA) released its 2008 Spa Industry Trend Watch based on research and communication with a network of 3,000-plus members in 75 countries. Findings include:

• More spas are incorporating healthy eating, educational programs, and nutritional consultations into their offerings. Nineteen percent of U.S. spas offer some sort of cooking experiences, including week-long schools with celebrity chefs and private lessons on healthy eating at home.
• Teens are visiting spas more than ever. Spas teach them how to deal with stress, eat nutritiously, and care for their skin.
• Many spas are now incorporating technological elements, such as Wi-Fi in relaxation rooms and light therapy to help those who are suffering from depression and insomnia.
• More luxury brands are opening their own spas now, such as an Armani-branded spa in Tokyo, the Versace Group spa in Australia, and spas at Bulgari's hotels in Milan and Bali.
• Approximately 76 percent of U.S. spas apply environmentally sustainable practices, including on-site organic gardens; products made from locally grown fruits, vegetables, herbs, and plants; and mineral makeup.