Pregnancy can be a euphoric experience for moms-to-be. It is a time when pregnant women and new moms deserve to have attention lavished upon them. Where better to do that than a spa? Massage techniques for expectant and new mothers can make all the difference through the emotional and physical complexities of pregnancy and childbirth and can help your spa become a mecca for moms.

The unrelenting pressure on women to stay young is ironically ageless and no different now than it was in my mother's day. When women of past generations hit "a certain age," their only recourse was a scalpel. Surgery at any time is radical, though sometimes necessary. Fortunately, thanks to technology, there are many non-invasive alternatives that are astonishingly effective. Today's cutting-edge technologies, now without the sharp edge of a surgeon's knife, are reaping many spas results that turn up sales and turn back the clock for their clients.

Ask any spa-savvy person what they think of hydrotherapy and you'll probably get a response of either adoration or aversion. For those lucky spa guests who have experienced great hydrotherapy treatments, the mere suggestion of water therapy elicits a swoon of longing as they grab their swimsuits, ready to hop in. But a good suggestion can result in a bad treatment when conducted incorrectly—or worse, without heart.

It Takes Two No longer looked upon by men as an obligation, couples' treatments have become a booming business for spas. Jun 1, 2006 By: Polly Johnson

Not long ago, the thought of a couples' treatment brought to mind an eager wife pulling her reluctant husband into a spa. Spas were thought of as a woman's place that "real" men avoided. Today, couples' treatments are standard for all spas that want to encourage guests to enjoy treatments that inspire romance. The result is happier spa guests and increased business from both genders.

A noteworthy trend, sometimes called "spa together," is emerging. More and more clients enjoy developing and nurturing their meaningful relationships in a spa setting. The three spas featured in this column are dazzling and beautiful. More to the point, each, though targeting a different demographic, is successfully creating opportunities for its guests to connect—with their friends, their soul mates, or their better selves.

Keeping Company There is a new trend in spa-going. Clients are as likely to come to spend time together as they are to relax. Mar 1, 2005 By: Polly Johnson

A noteworthy trend, sometimes called "spa together," is emerging. More and more clients enjoy developing and nurturing their meaningful relationships in a spa setting. The three spas featured in this column are dazzling and beautiful. More to the point, each, though targeting a different demographic, is successfully creating opportunities for its guests to connect—with their friends, their soul mates, or their better selves.